- Urban Decay is selling a new eye-shadow palette called Naked Reloaded.
- The palette was created in place of the brand’s original Naked eye-shadow palette, which Urban Decay discontinued in August 2018.
- The new palette retails for $44, includes 12 different shades, and will be sold at Sephora, Ulta Beauty, select Macy’s stores, and Urban Decay’s website.
- On February 10, people in Los Angeles, California, can visit a pop-up Urban Decay vending machine to pick up a free palette.
- Urban Decay will also send free palettes to 10 fans across the United States.
In August 2018, makeup lovers around the world were devastated to learn that Urban Decay discontinued one of its most beloved products: the Naked eye-shadow palette.
Luckily for fans, the brand is back with the Naked Reloaded palette, an updated version of the fan-favorite product. The neutral palette includes 12 shades, and is even sparklier than the original.
It retails for $44, and is sold at Sephora, Ulta Beauty, select Macy’s stores, and Urban Decay’s website.
Urban Decay says it wants to ‘redefine neutrals again’ with its new eye shadows
The palette comes with 12 different shades, including six mattes, three metallics, two shimmers, and one color that’s described as a “3D sparkle.”
According to a press release sent to INSIDER, the shades are “universally flattering” and “are made to look good on everyone – any age, skin tone, and gender.”
One of the biggest differences between the new palette and the original is the size of the eye-shadow pans
Of the 12 shades included in the Naked Reloaded palette, four are considerably larger than the rest. The four “MVP” shades include three mattes called “bribe,” “boundaries,” and “blur,” as well as a gold metallic shade called “barely baked.”
According to Urban Decay, these larger shadows were included because the brand understands that customers are likely to use those shades more often as part of their everyday routines.
There are two ways to earn a free palette before they’re available in stores
On February 10, a pop-up “NAKED Palette Vending Machine” will be stationed at at The Grove in Los Angeles, California. Those who visit will be able to use neutral eye-shadow palettes from other brands “as currency” to receive a free Naked Reloaded palette.
People can visit the vending machine starting at 10 a.m., and free palettes will be available until supplies last.
If you don’t live in Los Angeles. Urban Decay also has plans to give away 10 palettes to fans across the US, though more details have not yet been revealed.
To find out more about the Urban Decay Naked Reloaded palette, visit the brand’s website.
Source: Business Insider (BusinessInsider.com)